Module
1 Understanding the Customer
As
a result of this training module, participants will be better able to:
- Identify
customers and what they value.
- Describe
the most difficult customer ever encountered and provide a theory as
to why the customer behaved as s/he did.
- Explain
why the customer is the job, rather than an interruption of it.
- Describe
the four basic customer needs,
knowing that customers ask for what they want, but what they need is
a whole lot more.
- Identify
the five personal skills that
influence other people's behavior positively.
Module
2 Listening & Problem-Solving Skills
As
a result of this training module, participants will be better able to:
- Demonstrate
successful attending skills for listening, including:
Ø
Present
to the moment
Ø
Authentic
interest
Ø
Patience
Ø
Commitment
to work
- Self-identify
tendencies that block attending, namely:
Ø
Ruling
out the speaker
Ø
Reaching
a premature conclusion
Ø
Reading
into expectations
Ø
Reading
out threats
Ø
Rehearsing
a response
Ø
Reacting
to trigger words
- Identify
ones own behavior style and the styles of the customers.
Ø
Understand
behavioral tendencies
Ø
Apply
behavior knowledge to communicate more effectively with customer styles
Ø
Type
ourselves and others
Ø
Describe
four basic customer- working styles and how to get in step with these
styles
Ø
Apply
knowledge to Customer Relations and Team Building
Ø
Understand
why a strategy that works on one person may be disastrous with another
- Differentiate
between open and closed questions and use them appropriately to
serve customers better.
- Explain
and demonstrate how asking the right questions can help identify the
three different kinds of customer-based opportunities
Ø
True
service Opportunities
Ø
Persuasion
Opportunities
Ø
Critical
Opportunities
- Identify
and demonstrate the steps in solving a problem for a customer,
including the questioning technique and the bridging technique.
- Discover why complaining
customers are one of their most valuable resources, and how to
reward them
Module
3 Communication and Telephone Skills
As a result of this training
module, participants will be better able to:
1.
Use inflection, pacing, mirroring and volume to achieve a
great telephone voice.
- Demonstrate proper telephone
practices for how to answer the phone and for putting callers on
hold.
- Use behavioral flexibility in
communicating successfully with people who have different working
styles.
Module
4 Handling Tense, Stressful and Multi-Tasking Situations
As
a result of this training module, participants will be better able to:
1.
View Customer Service is an Attitude not a Department
Ø
Attitude
is a Choice that is controllable
Ø
ATTITUDE
- a formula for Success
2.
Explain the concept of Stress Management
- Practice application of Stress
Management to common situations that they experience.
- Describe and demonstrate the
best approach for handling disgruntled, unhappy, or irate customers.
- Utilize optioning skills- a
very effective, but often underused, technique
- Let customers vent their
feelings without taking personal offense.
- Avoid negative filters about
the customer, which ignite additional tension.
- Reach mutual agreement on the
solution with the customer so they under-promise and over-deliver.
Module
5 Internal Service: The
overarching framework for External Service
As a result
of this training module, participants will be better able to:
1.
Identify
Internal
Customers
2.
Describe how unresolved issues between colleagues can have a
negative impact on customer loyalty
3.
Identify
unresolved job-related issues that call for productive dialogue with
colleagues
4.
Identify and remove barriers to addressing issues with their
co-workers
5.
Prepare
for a discussion with a co-worker to resolve an issue that has a
negative impact on customers
6.
Set the tone for productive dialogue with the colleague
involved
7.
Facilitate
discussion with the co-worker involved
8.
Develop a shared plan to resolve the issue
9.
Plan the application of a process for resolving issues that
negatively impact their customers
Module
6 Understanding the Financial Impact of Service
As
a result of this training module, participants will be better able to:
- Formulate
retention strategies to drive repeat business
- Leverage current customers for new business
acquisition
- Set qualitative goals to help reach their maximum
potential.
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