Developing a Successful
Marketing Plan
The only reason to write
a marketing plan is to improve your chances of selling your product or
service. This 2-day seminar presents a practical, step by step approach
to developing, writing and implementing a successful marketing plan. The
emphasis in this course is on identifying and gathering the information
you need to write a marketing plan, analyzing that information, and then
developing a plan to help you successfully achieve your marketing
objectives. This highly interactive course uses lectures, case studies
and class discussions to introduce and develop the concepts and process,
which underlie a successful marketing plan. This course is designed for
Managers who have to write a marketing plan and will benefit both
experienced marketing managers and managers who may be new to the
marketing function.
Primary course
elements include:
- Understanding what constitutes a successful marketing plan.
- How to perform a business review.
- Developing marketing and sales objectives.
- Analyzing competitors and their strategies.
- Identification of the best opportunities for your product in the
marketplace.
- Development of product, distribution, pricing and communication
strategies.
- Creation of a marketing budget and timetable.
- Using a step by step planning process to develop a comprehensive
marketing plan
