Competitive Analysis

Course Introduction

Practical, effective techniques for competitive analysis are one of the most sought-after set of skills in a senior manager’s tool box. Competitive analysis will help you focus your efforts on understanding every aspect of your competitor’s activities -  R&D, Marketing, Sales, Manufacturing, Service and Support.

What You Will Learn 

• How to develop successful corporate and business-level strategies

• How to use a variety of competitive analysis techniques

• How to size up the core competencies and vulnerabilities of your competitors

• How to predict future competitive moves and actions

• How to produce superior competitive analyses

• How to turn competitive data into Business Intelligence

• How to anticipate your competitors’ next moves

Introduction to Business Intelligence 

• Four types of competitive analysis

• Competitive data versus competitive intelligence

Industry Analysis 

• Industry’s role in shaping competitive analysis

• Identify sources of critical change in the market

• Three prime objectives of industry analysis

• Predict your industry’s evolution paths

Corporate Competitive Analysis 

• Identifying the competitor’s goals

• Developing the competitor’s strategic issues

Strategic Business Unit Competitive Analysis 

• Three fundamental competitive strategies

Analyzing a Competitor’s R&D Strategy 

• Analyzing new product programs

• R&D issues in a competitive context

I would like more information on conducting this seminar for our employees.  

   Your Name    
   Company                                        
   E-mail     
   Phone     
         
Comments -- Please tell us a little about your training need. 

   

 Please let us know how you heard about TrainersDirect TrainNet/Linton Publications Training Registry ASTD website Referral Received Mailing Search Engine Other