Facilitated Product Management Workshop
One of the most complex
areas of product development and management is brought into focus in
this intensive three-day facilitated workshop. Our holistic framework
for product management sets the stage for this program. Utilizing a
unique workbook with more than 75 pages of tools, templates, and
guidelines, our product management life cycle model is brought to life
in this highly interactive program. The course is punctuated by a series
of progressive, interactive individual and team-based exercises that
reinforce the key learning revealed within the body of the instructional
material.
The goal of this program
is to align leaders and members of cross-functional teams around the
process of developing, launching, and managing products & services,
through the understanding of best-in-class methods and practices for
product management.
This class is designed
for corporations that wish to bring about sustained improvement in their
product management organizations by fostering an understanding of roles
and responsibilities within the context of interpreting and applying a
flexible product development and management process. Emphasizing
communication and teamwork, this workshop demonstrates the kinds of work
which need to be performed, when, and by whom, while reinforcing the
primary work structure; the cross-functional team. Two instructors who
have the depth and breadth of experience of having performed and managed
each and every product management function facilitate the workshop.
You're assured of a uniquely durable professional development
experience.
The
kinds of things your teams will learn include:
- Cultivating efficient, performing product teams to "run the
business"
- Creation of a product strategy; alignment of product plans with
the strategy
- Assessing and prioritizing product ideas and projects using
'screens'
- Positioning products and creating value propositions
- Assembling the product master plan
- Developing business cases and appropriate assumption sets
- Analyzing product level financial statements
- Using the product scorecard to manage in-market products
- Analyzing the industry and competitors
- Evaluating and prioritizing customer needs
- Defining market segments and market targets
- Creating and managing product requirements
- Establishing and sequencing the product launch
- Conducting post-launch audits
- Formulating conditions and triggers for post-launch product
management
- Identifying and acting on market signals for products in-market
- Determining the right customer service/support strategy to bolster
customer satisfaction
- Optimizing the operational dimensions of the business
- Synchronizing the team with the supply chain
- Laying the groundwork for a successful product discontinuance and
market exit
