Learn the basics of market research and their application. Examine effective research methods and market analysis techniques and determine how they can be used to provide meaningful information.  

What is Market Research

• The role of market research

• When to use research

• Types of research

• What is involved in research

• Some research terms: tracking studies, sampling, questionnaires, research bias

Determining the Research Objectives Plan

• Working with your own resources

• Your market segment

• Selecting the research type and methods to be used

• Stating your requirements

What you can do on your own

• Secondary data and other good sources

• Collecting data

How do we use Research Data

• What does the data tell us

• Analyzing the data: What does it mean

• Does data equal strategy

• The relationship of research to planning

I would like more information on this seminar