The only reason to write a marketing
plan is to improve your chances of selling your product or service. This
2-day seminar presents a practical, step by step approach to developing,
writing and implementing a successful marketing plan. The emphasis in
this course is on identifying and gathering the information you need to
write a marketing plan, analyzing that information, and then developing
a plan to help you successfully achieve your marketing objectives. This
highly interactive course uses lectures, case studies and class
discussions to introduce and develop the concepts and process, which
underlie a successful marketing plan. This course is designed for
Managers who have to write a marketing plan and will benefit both
experienced marketing managers and managers who may be new to the
marketing function.
Primary course
elements include:
- Understanding what constitutes a successful marketing plan.
- How to perform a business review.
- Developing marketing and sales objectives.
- Analyzing competitors and their strategies.
- Identification of the best opportunities for your product in the
marketplace.
- Development of product, distribution, pricing and communication
strategies.
- Creation of a marketing budget and timetable.
- Using a step by step planning process to develop a comprehensive
marketing plan
I would like more information on this
seminar
