Do you need to learn
about the tools, techniques, and best practice approaches to managing
products. This beginning-to-end approach used in this course helps you
understand how products are invented, developed, launched, and managed
throughout their life cycles. This complete perspective on all phases of
the product's life equips you with the skills to focus your work, team
with others more effectively, and become more productive and
competitive.
You are introduced to
the disciplines of product planning, product development, the product
launch, product life cycle management, and product portfolio management.
It reinforces the need to link corporate strategies with customer/market
information and product capabilities. Supporting this extremely thorough
introductory course is an explanation of product management roles and
activities. Through a series of "skill building" exercises and
interactions, we equip the participant with key tools and skills,
including market research, financial techniques, and cross-functional
team building.
Primary course
elements include:
- Defining product management roles and responsibilities
- Understanding the difference between product enhancements, new
products, and breakthrough products
- Writing and explaining a value proposition
- An in-class exercise in preparing a positioning statement
- Product planning techniques, including concept screening,
feasibility assessments, and product or service definition
- How to conduct market and competitor research
- Learning how to assemble a master product plan for a new or
existing product
- Key phases and decision points using a phase-gate methodology
- Preparing the preliminary business case
- Life cycle management tactics - how to interpret information from
multiple sources and to use this information to guide the product in
the market, including pricing, promotional, and product level
adjustments
- Measuring product financial performance using product management
math
- Understanding cross-functional team roles and responsibilities
- Portfolio management essentials
I would like more information on conducting this
seminar
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